At a Mac users group, Gay’s father bragged to its organiser Charlie Jackson – later an early investor in WIRED US – about his son’s top-drawer programming skills. He created a graphics editor in the programming language Pascal and entered it into a high school fair. Programming seemed to offer the union of design and construction that architecture did not. Gay elected instead “to get into computers”. At its peak, Miniclip was drawing in 75 million users per month. In 2006, Disney bought Miniclip’s Club Penguin – which consisted of just, in Small’s words, “a few penguins waddling around in Flash” – for $500 million. By 2002, the company grew to be the web’s largest distributor of Flash games, a title it held for the next four years. Dancing Bush, an interactive animation of the former president gyrating his booty on a Saturday Night Fever-styled dance floor, started as an email sent out to just forty people, and became one of the world’s first viral games. This software, which had been purchased and renamed in 1996 by the web development company Macromedia, was called Flash. They quickly identified an animation software that could display interactive multimedia across any browser and over almost any internet connection, requiring only the download of a small player. Small and his co-founder Tihan Presbie set about trying to find the right platform to realise this goal.
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